PRIVACY POLICY

1 - WHO IS RESPONSIBLE FOR PROCESSING YOUR DATA?

2 - FOR WHAT PURPOSE DO WE USE YOUR DATA?

3 - WHAT IS THE LEGAL BASIS THAT ALLOWS US TO PROCESS YOUR DATA?

4 - HOW LONG DO WE KEEP YOUR DATA?

5 - DO WE SHARE YOUR DATA WITH THIRD PARTIES?

6 - WHAT ARE YOUR RIGHTS WHEN YOU PROVIDE US WITH YOUR DATA?

7 - WHAT HAPPENS IF YOU PROVIDE US WITH DATA ABOUT OTHER PEOPLE OR IF WE RECEIVE YOUR DATA FROM A THIRD PARTY?

8 - MODIFICATIONS TO THIS PRIVACY POLICY

9 - INFORMATION ABOUT COOKIES

 

 

PRIVACY POLICY

In this Privacy Policy, we provide you with all the relevant information about how we use your personal data as a user or customer. We encourage you to carefully review this document, as it will allow you to fully understand how we process your personal information and the rights you may exercise regarding it.

This document contains relevant information applicable to our management of the personal data of our service users and clients.

If you'd like to learn how we use cookies and other similar mechanisms that may be installed on the devices of those who access our platforms, we suggest you consult our Cookie Policy.

Our intention is to keep you clearly and transparently informed about how we use your data, so that you understand the full implications of processing it and the rights you can exercise regarding it:

  • This Privacy Policy will always be available for your review at any time.
  • Additionally, as you interact with us, we will provide you with specific information about each type of processing of your personal data.

 

 

1 - WHO IS RESPONSIBLE FOR PROCESSING YOUR DATA?

We process your personal data from:

Huemaat FJ SL
Address: Calle Pélicano 17, Villaviciosa de Odón, 28670 (Madrid), Spain
Email: info@huemaat.com

From now on, we will refer to Huemaat FJ SL as "we" or "the company." This means that we are responsible for managing and protecting the personal information you provide to us.

 

2 - FOR WHAT PURPOSE DO WE USE YOUR DATA?

Depending on the type of products, services, or features you choose to use, we will need to process various personal data about you. This data will generally include some of the following:

  • Identifying information (such as name, surname, photograph, language, country from which you are connecting, contact information, among others).
  • Financial and transaction data (such as information about your payments, cards, orders, returns, etc.).
  • Connection, location, and navigation information (for example, your location, your device ID, or your advertising ID).
  • Commercial information (such as your subscription to newsletters).
  • Personal and consumer preferences.
  • In certain cases, special categories of data, if necessary.

If we need certain information to enable a specific feature or service within our Platform, we will indicate which fields are required. If you choose not to provide these fields, you may not be able to complete your registration or enjoy certain features or services.

We may also collect data automatically, such as through tracking technologies (e.g., browser cookies), both on the Platform and in our communications. In addition, we may receive information about you from third parties when you use certain features or services.

Depending on how you interact with our Platform, we use your data for the following purposes:

TO-    To manage your registration and identification as a user

If you choose to register as a user, we will need to process your data to recognize you and allow you to access all the features available to registered users. You can close your account at any time by contacting us.

All data linked to your activity on the Platform will be associated with your account, allowing us to centrally view all your information.

You can also choose to register or log in using a social network or other authorized provider (social login), if available. In this case, your credentials (email, phone number, name, etc.) will be imported from your profile on that network or provider. Depending on the permissions granted, these services may send us additional data such as your photo, gender, or approximate age. We recommend reviewing the terms and policies of these services before linking to them. We will not store this additional data without your express authorization.

Additionally, when you use this feature, the social network or provider may receive data about your activity with us. Therefore, it is important to review their respective privacy settings and policies. To verify your identity on our Platform, you may need to complete a validation process, which may involve various methods, ensuring that you are the legitimate owner of the data you are using.

 

B-    For the execution, fulfillment and development of the purchase contract or services that you have requested

This purpose includes the processing of your data for the following purposes:

  • Contact you to inform you about updates or important aspects related to the products, services, or features you have purchased, such as sending you quality surveys related to your experience.
  • Manage payment for your purchases , regardless of the payment method used. If you choose to activate the saving of payment information and shipping address for future purchases when making a purchase, we will need to process that information to activate and maintain this feature. By accepting this option, your payment information will be saved and will automatically appear on future purchases, unless you modify or delete it from the corresponding section.
    If we detect suspicious transactions or behavior that could indicate fraudulent use of our products or services, we may block the transaction or even close your account.
  • Manage exchanges or returns following a purchase and respond to inquiries about item availability or reservations made on the Platform, provided these functions are available at the time.
  • Issue invoices and tickets corresponding to the purchases you have made.
  • Offer you the use of other features or services available on our Platform.
  • Provide you with certain personalized services , where available.
  • And finally, we use your data to comply with our legal obligations.

 

C- To respond to queries or requests through Customer Service

We only process the information necessary to resolve or manage your request.
If you choose to contact us through a chat enabled by social networks or other partners, some of your data (such as your name or username) will be automatically imported from that account.
Please note that the information you enter through these channels will be subject to the privacy policies of the corresponding network or partner, so we recommend that you review both your privacy settings and their terms.

 

D- For advertising and marketing purposes

We process your data for promotional purposes, including:

  • Personalize your experience and make recommendations based on your interactions with the Platform, such as your purchases or browsing.
  • If you have subscribed to our newsletter , we will process your information to manage that subscription and send you personalized communications about our products or services through various channels (email, SMS, push notifications, if you have activated them).
  • This process involves analyzing your user or customer profile based on your purchasing or browsing history to identify your preferences and offer you products tailored to your interests.
    For example, if you click on certain items, we might suggest similar products and, if you're a registered user, enable features like cart recovery .
  • You can unsubscribe from the newsletter at any time and free of charge, through the dedicated section or the links included in our communications.
    You can also disable push notifications from your device's settings.
  • Show you ads while you browse the Internet, both on our Platform and on external websites and social media. Some of these ads may be linked to your browsing behavior or interests.
  • Share certain data with social networks or partner companies so that, as joint controllers, they can show you relevant ads about our brand.
    We recommend reviewing the privacy policy and settings of each social network to understand how they use your data.
  • Measure and segment the audience of our ads on other platforms, using technological tools provided by third parties (cookies, pixels, SDKs, etc.).
    We may provide them with identifiers such as your device's advertising ID or an identifier associated with a cookie. See our Cookie Policy for more information about this use.
  • Enrich personal data by combining information obtained from different sources to improve our understanding of your tastes and needs, both for analysis and for market research or satisfaction surveys.
  • Carry out promotional activities , such as contests or emailing your favorites list. By participating, you agree that we may use your data for these activities, which may be disseminated through various means (such as social media or on the Platform itself).
    In each promotion, we will provide you with specific information about how we process your data.
  • Posting photographs or images that you have shared publicly, either on our Platform or on social media, provided you have given us your consent to do so.

 

E- Usability and quality analysis to improve our services

If you access our Platform, we will use your data for analytical and statistical purposes. This means we will study how you interact with us to understand your browsing behavior and the impact of our actions both on and off the Platform (for example, on other websites or apps).
The goal is to identify opportunities for improvement in our services and optimize the user experience we offer.

In addition, we occasionally conduct quality surveys to measure our customers' satisfaction and identify areas where we can improve or evolve.

 

3 - WHAT IS THE LEGAL BASIS THAT ALLOWS US TO PROCESS YOUR DATA?

The legal basis for processing your data varies depending on the purpose for which we process it. Below, we detail each case:

A – Registration management and user identification

We need to process your personal data to comply with the terms that govern your use of the Platform , otherwise we would not be able to allow you to create an account or access the features reserved for registered users.

We also believe we have a legitimate interest in associating data relating to your purchases and other activities within the Platform with your account.

If you choose to register or log in through a social network, the processing of your data will be based on the consent you grant by authorizing the transfer of such information from your profile.

 

B – Development, execution and management of the contractual relationship

We process your data because it is necessary to fulfill the purchase or service contract you have entered into with us. This includes all steps of the purchasing process, exchanges, returns, billing, etc.

In some cases, data processing is only carried out with your consent, such as:

  • Save payment details for future purchases.
  • Notify you about the availability of a product.

In these cases, the processing is covered by your consent.

We also ask for your permission to use your location data when the functionality requires it.

Furthermore, we believe we have a legitimate interest in conducting the necessary checks to prevent or detect fraud. This may apply when making a purchase or return, or to verify the effectiveness of Platform features.

We understand that these measures are positive for:

  • You , because they help protect you from fraud.
  • We , because they prevent misuse of our services.
  • Other customers and society , as they help identify and deter fraudulent activities.

 

C – Customer Service

We rely on our legitimate interest to handle any queries or requests you send us through the various channels provided.

This treatment also benefits you, as it allows us to respond appropriately to your needs or resolve potential problems.

When you contact us regarding orders, products, or services purchased, we process your data within the scope of the sales contract .

If your request relates to the exercise of rights explained below, or to claims related to products or services, processing is based on our compliance with legal obligations .

In certain situations, such as cases related to public health or safety (for example, a defect in a product), processing may also be based on public interest .

 

D – Marketing

We process your data for advertising purposes based on the consent you have given us . This occurs when:

  • You agree to receive personalized communications (by email, SMS, etc.).
  • You have enabled push notifications on your device.
  • You gave your permission through your cookie settings.
  • You agreed to participate in a promotion or share images on our networks.

Additionally, when we perform profiling activities (for example, analyzing your purchase history or preferences to show you tailored content), we understand that there is also a legitimate interest in personalizing your experience and offering you more relevant content. This processing, in addition to being beneficial for us, is also useful for you as a user.

 

E – Usability and quality analysis

We believe we have a legitimate interest in analyzing how you interact with our Platform and measuring your user satisfaction, as this helps us improve your experience and offer a higher quality service.

 

 

4 - HOW LONG DO WE KEEP YOUR DATA?

The length of time we store your personal data will depend on the specific purpose for which it is being processed. Below, we explain the corresponding period for each case:

A - Managing your user account

We will retain your data as long as you maintain an active user account. Once you unsubscribe, we will stop processing it for this purpose.

 

B - Execution and fulfillment of the purchase or services contract

We will process your data for the period necessary to process the purchase of products or the provision of services, as well as to handle returns, complaints, or any incidents related to the order.

In some cases, processing will only be maintained as long as you so decide, such as with payment details stored for future purchases (if the feature is enabled).

 

C - Customer Service

Your data will only be retained for the time necessary to respond to your request, in accordance with the time limits established in the regulations applicable to the type of query or incident.

 

D - Advertising and marketing purposes

We will continue to process your data until you unsubscribe from the newsletter or cancel your subscription.
For personalized notifications, processing will be interrupted if you change your device, browser, or cookie settings.

When you participate in a promotion, your data will be kept for a period of six (6) months after the action ends.

 

E - Usability and quality analysis

Data processing for quality analysis or surveys will be carried out for the period necessary to carry out that specific action, or until we anonymize your browsing data.

F - Subsequent conservation due to legal obligations

Although we process your data for the time strictly necessary for each purpose, we will subsequently keep it properly stored and protected, provided that legal liabilities may arise from the processing.
Once the applicable statute of limitations has expired, we will securely delete your personal information.

 

 

5 - DO WE SHARE YOUR DATA WITH THIRD PARTIES?

Yes, in order to fulfill the purposes described in this Privacy Policy, we need to allow access to your personal data to certain third parties who collaborate with us in providing services. These entities may include:

  • Banking or financial institutions
  • Companies specialized in fraud detection and prevention
  • Technology and data analytics providers
  • Logistics, transportation or delivery companies, and associated collection points
  • Customer Service
  • Marketing and advertising agencies , advertising partners, social platforms, etc.
    In some cases, these partners may act as joint controllers.
  • Public authorities or bodies , when legally required

 

International data transfers

Some of our service providers may be located outside the European Economic Area (EEA), in territories that do not guarantee a level of data protection equivalent to that of the European Union.

In these cases, we carry out the international transfer with the appropriate safeguards , using recognized legal tools such as standard contractual clauses or similar mechanisms, thus ensuring the security and confidentiality of your data.

 

Business restructuring and use in other markets

If we were to sell or transfer part or all of our business or assets, we may share your personal data with the acquiring entity, provided that the terms of this Privacy Policy are respected. We believe this transfer is based on our legitimate interest in the context of a corporate reorganization.

Likewise, if you use our Platform in different markets (for example, with accounts registered in multiple countries using the same email address), we may transfer your information between group companies operating in those territories, to the extent necessary to achieve the purposes described above. This is considered consistent with our interests and yours as a user.

 

 

6 - WHAT ARE YOUR RIGHTS WHEN YOU PROVIDE US WITH YOUR DATA?

We are committed to treating your personal data confidentially and guaranteeing you the right to exercise your rights free of charge.
You can request that we exercise your rights at any time through the link we provide for this purpose. If you have problems using this channel, you can send us an email to the address indicated in Section 1 of this policy, clearly stating the reason for your request and the right you wish to exercise.

In some cases, especially if we need to confirm your identity, we may ask you for a copy of an official document that proves who you are.

Additionally, in certain services within the Platform, we may provide you with automatic options to configure your privacy or directly exercise your rights.

Regardless of the reason we process your data, you have the right to the following:

  • Request access to the personal information we hold about you.
  • Request rectification of your data if you believe it is inaccurate or incomplete.

Remember that by providing us with your personal data, you are responsible for its accuracy and agree to keep it up to date.
Any damage or loss caused by the introduction of incorrect, incomplete or inaccurate data will be the sole responsibility of the user.
As a general rule, you should only provide us with your own personal data, not that of other people, except in the situations provided for in this Privacy Policy.

  • Request the deletion of your personal data when it is no longer necessary for the purposes for which it was collected, or if we no longer have a legal basis to continue processing it.
  • Request that we restrict the processing of your information in certain cases, such as when you need us to retain your data beyond the usual period.
  • Withdraw your consent when data processing is based on your authorization. You can do so at any time.
    In section 2, we explain how to withdraw your consent depending on the type of processing.
  • Object to processing when it is based on our legitimate interest.

Additionally, if we process your data based on your consent or the performance of a contract (as explained in section 3), you have the right to data portability .
This means you can request the personal data you have provided to us in a structured, commonly used, and machine-readable format and, if technically feasible, transfer it directly to another controller.

Finally, we remind you that you can file a complaint with the data protection supervisory authority if you believe we have not handled your information correctly.
In Spain, you can do so through the Spanish Data Protection Agency (AEPD):
👉 https://www.agpd.es/portalwebAGPD/index-ides-idphp.php

 

7 - WHAT HAPPENS IF YOU PROVIDE US WITH DATA ABOUT OTHER PEOPLE OR IF WE RECEIVE YOUR DATA FROM A THIRD PARTY?

We occasionally offer features or services that require you to provide us with personal data about a third party. For example, if someone picks up an order on your behalf.

If you provide us with another person's data, you confirm that:

  • You have their express authorization.
  • You have adequately informed her about how and why we will process her information.

On the other hand, if we receive your personal data from a third party as a result of using a feature or service, we will use that information solely to manage the requested service.
We will always treat this data in accordance with this Privacy Policy, which is often included as a link in our communications.

 

8 - MODIFICATIONS TO THIS PRIVACY POLICY

We may, over time, make changes or updates to this Privacy Policy. When changes are relevant or significantly affect your privacy, we will notify you by:

  • Notifications on the Platform (banners, pop-ups or push notifications).
  • A message sent to your email address (where applicable).

We recommend that you check this policy periodically, as minor improvements or technical adjustments will also be updated here.
This document is permanently available on our website, so you always have access to updated information.

 

9 - INFORMATION ABOUT COOKIES

We use cookies and similar technologies to facilitate your navigation on the Platform, better understand your usage behavior, and, in some cases, show you personalized ads based on your browsing habits.

For more detailed information about how we use these technologies, their purposes, and how you can manage your preferences, please see our Cookie Policy .